Music Video

Dear Examiner,

Please find my final copy of my music video to Ellie Goulding's song 'How Long Will I Love You' below:

Ancillary Text - Website

Below is the link to a website I have made to promote my artist - Ellie Goulding and my music video for 'How Long Will I Love You'

http://bethany-hutson.wix.com/bha2ancillary

Ancillary Text - DVD Cover

This is my DVD cover for the realesase of my new media music video.

Evaluation Question 1

 In what ways does your media product use develop or challenge forms and conventions of real media products? 

Below is a copy of a directors commentary to answer question 1:
 

Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Please find a pod cast I have posted below to answer question 2 of my evaluation stage:

Evaluation Question 3

What have you learned from your audience feedback?

To answert this question I have created a series of 7 question which I have asked a focus group to answer whilst watching my final media production. The questions were based around the effects the video had on its audience and their interpretations of what they saw: 

1. How well do you think the song fitted with the narrative? 
2. What do you think the message if the music video was? How did you interpret the video? 
3. How clearly was the message conveyed? 
4. Do you think the use of characters and location fitted well with the narrative? Why? Why not? 
5. Do you think the genre of music video (storyline) suited the song? (other genres: conceptual, dance, performance, animated/ special effects) 
6. Where would you expect to see this music video? (TV, online, cinema) 7. What other types of media would associate this music video to? 

I have also added some of these questions to a poll on my blog to allow me to get some auience feedback, please see the results of these bellow:
 

Below is the feedback I got from my evaluation questions: 

1.Very fitted and the symbolism bought the metaphor to life
Fits well with: key lyrics, tempo, emotion
Effective alternative to the original interpretation and music video
Relatable: adult to childhood
Emotive image connected well to the video
The song fitted with the clip and along with the visual image helped to convey the meaning of the song

2.How long love lasts despite death being a barrier
Reflective and reminiscence of the past, heartache and loss
Someone grieving for something they lost
Answers the key lyrics “How Long Will I Love You”
A mother’s love is never ending
Love is precious and easily lost but not forgotten

3.Imagery was used effectively to convey meaning but more aspects were left to audience interpretation
Message conveyed very clearly
It showed the development of their relationship

4.Yes – playing in the park loving and intimate – contrasts with death at the end, showing that love will endure
The use of key location and props strengthen the characters and their relationship to age of the characters was also key
Relatable settings character and key points making it personal, emotive and more powerful
It was a professional style of shooting and very realistic
It showed big important events that helped to create the relationship and love

5.The song told a story and painted a picture which the video reflected successfully
Suited very well

6.Online video website (YouTube)
Music channel – The Box/VHI
Artists own online site
Could be part of a film about a boy and a mother

7. Q Magazine
E4
Film 4
The Box/VHI
Website
Cinema
Music Channel 

Evaluation Question 4

To answer question 4 I have created a presentation to show the different types of technology I have used throughout my production and also recorded a pod cast to explain in detail how I have used those technologies and how they have helped me in my process. Please find both below: