Evaluation Question 3

What have you learned from your audience feedback?

To answert this question I have created a series of 7 question which I have asked a focus group to answer whilst watching my final media production. The questions were based around the effects the video had on its audience and their interpretations of what they saw: 

1. How well do you think the song fitted with the narrative? 
2. What do you think the message if the music video was? How did you interpret the video? 
3. How clearly was the message conveyed? 
4. Do you think the use of characters and location fitted well with the narrative? Why? Why not? 
5. Do you think the genre of music video (storyline) suited the song? (other genres: conceptual, dance, performance, animated/ special effects) 
6. Where would you expect to see this music video? (TV, online, cinema) 7. What other types of media would associate this music video to? 

I have also added some of these questions to a poll on my blog to allow me to get some auience feedback, please see the results of these bellow:
 

Below is the feedback I got from my evaluation questions: 

1.Very fitted and the symbolism bought the metaphor to life
Fits well with: key lyrics, tempo, emotion
Effective alternative to the original interpretation and music video
Relatable: adult to childhood
Emotive image connected well to the video
The song fitted with the clip and along with the visual image helped to convey the meaning of the song

2.How long love lasts despite death being a barrier
Reflective and reminiscence of the past, heartache and loss
Someone grieving for something they lost
Answers the key lyrics “How Long Will I Love You”
A mother’s love is never ending
Love is precious and easily lost but not forgotten

3.Imagery was used effectively to convey meaning but more aspects were left to audience interpretation
Message conveyed very clearly
It showed the development of their relationship

4.Yes – playing in the park loving and intimate – contrasts with death at the end, showing that love will endure
The use of key location and props strengthen the characters and their relationship to age of the characters was also key
Relatable settings character and key points making it personal, emotive and more powerful
It was a professional style of shooting and very realistic
It showed big important events that helped to create the relationship and love

5.The song told a story and painted a picture which the video reflected successfully
Suited very well

6.Online video website (YouTube)
Music channel – The Box/VHI
Artists own online site
Could be part of a film about a boy and a mother

7. Q Magazine
E4
Film 4
The Box/VHI
Website
Cinema
Music Channel 

Evaluation Question 4

To answer question 4 I have created a presentation to show the different types of technology I have used throughout my production and also recorded a pod cast to explain in detail how I have used those technologies and how they have helped me in my process. Please find both below:

DVD cover research

I have annotated a DVD case to see what basic conventions they have. The cover I have annotated has many similar conventions to other DVDs I looked at.

DVD cover research

For my second ancillary product I have chosen to make a DVD cover for my music video. I have researched some existing products to see the kind of things I should include on my own DVD cover. I looked at a variety of DVD cover images on Google and found that they all had very similar things in common. 

• Many of the DVDs include a variety of Videos for a whole album
• They all include a photo that either links to the band/artist or the album/songs
• Most have an age rating attached though a few don't
• A bar code 
• Some logos for companies/bands/advertisement
• Information about the production (director/editor etc)
  
  
  
  

  

DVD Cover

My original idea for my DVD cover was to have a picture of a young hand holding an older (signifying the young boy who's grown up and his young child). I also wanted to include the symbol of stars that runs right through my music video however, I couldn't think of a suitable picture that would include all aspects I wanted. I therefore changed my mind and decided to base my DVD cover around stars and fairy light as both images appear in my music video.

I cut out some paper stars and stuck them to string, I then hung them on my washing line at night and hung fairy lights behind them. I put a sheet behind to block any background objects. I then took a variety of photos from different angles so I could chose the best one to edit.

I changed the picture to black and white, which also complimented the theme that runs through my music video. I then blurred the vary lights even more (I had already manually changed the depth of focus slightly when taking the photo) and sharpened some of the colours and contrasts.

Below is the original photo compared with my finished one: