Song Choice

The song I have chosen to use for my music video is 'Clouds' by Newton Faulnkner Sam Newton Battenberg Faulkner (born 11 January 1985); an English singer-songwriter and musician from Reigate, Surrey. He is known for his unique, percussive style of guitar playing.

I initially chose this song because I like it, I am fan of Newton Faulkner and I decided to listen to his album for some inspiration on what song to use for my A2 music video. After listening to both 'Hand Built by Robots' and 'Write it on your Skin' I liked 'Clouds' the most.

When looking more deeply into the song and its meaning to try and fit a message for my music video around it I conducted some further research. Some of the lyrics slightly contradict each other and the message isn't completely clear when looking at the lyrics. To help me identify the meaning I found a video made by Newton Faulkner to help me research his interpretations; he said the main message of the video was that things get better if you just staty possitive and persue things. The video has since been taken down from his website but below is an article that I found that gives a further in-sight to the meaning of the song from an audience persepective. http://glipho.com/rnbryant/stop-looking-down-at-the-ground-just-pick-it-out-of-the-clouds

Here is a link to the lyrics: http://www.tunewiki.com/lyrics/newton-faulkner/clouds

Music Video Genres

There are different styles of music video that artists can use.

Performance:
 

This is where the video is based around the band/artist and shows them performing and their gigging lifestyle. It's a common genre with new, up and coming artists that are trying to establish their place in the music industry and make themselves known to the audience. An example of a music video that has used the performance genre is 'Let Her Go' by Passenger; please see bellow.

Storyline:

This is where the song and lyrics are used to tell a story. This is a very common theme among many music videos and allows for the artists interpretation of the song to be conveyed to the audience. An example of a music video that has used the storyline genre is 'The A Team' by Ed Sheeran; please see bellow.

Dance:

This is where the music video is based around people dancing to the music, it is often used with 'upbeat songs' for a feel good effect. Often, the artist or band are the dancers in the music video.  An example of a music video that has used the dance genre is Love On Top' by Beyonce; please see below:

 

 

 

Conceptual:

Conceptual music videos are based around a single idea or concept and are usually unusual and obscure, even surreal for the audience. Conceptual videos are often quirky.  An example of a music video that has used the conceptual genre is 'Needing/Getting' by OK Go; please see below:

Special Effects:

Special Effect videos are often disjointed, they allow for a slightly surreal feel to the video. An example of a music video that has used the special effects genre is 'Safe and Sound' by Capital Cities; please see below:

 

Animation:

 

Animated music videos can range from the images being hand drawn, created by computer graphic ot moulded out of material such as plasticine. This style of music video is very creative and visually entertaining to watch. An example of a music video that has used the animation genre is 'One More Time' by Daft Punk ; please see below:

 

 

Practising Shots

Another shot that I wanted to do was a sunrise Time lapse.

I have the idea of starting my video with a person sat on a hill side watching the sun rise, this will be the male protaganist in my music video who is trying to better his life. I will then end the shot with the male in the same place but he will be sat next to a female. I think it will link the story together well and give it a romantic feel.

Here is an example of a dunrise times lapse that I've found (skip to 10 seconds when the time lapse starts). I also found a still picture of the end shot that I envisage.