Music Video Genres

There are different styles of music video that artists can use.

Performance:
 

This is where the video is based around the band/artist and shows them performing and their gigging lifestyle. It's a common genre with new, up and coming artists that are trying to establish their place in the music industry and make themselves known to the audience. An example of a music video that has used the performance genre is 'Let Her Go' by Passenger; please see bellow.

Storyline:

This is where the song and lyrics are used to tell a story. This is a very common theme among many music videos and allows for the artists interpretation of the song to be conveyed to the audience. An example of a music video that has used the storyline genre is 'The A Team' by Ed Sheeran; please see bellow.

Dance:

This is where the music video is based around people dancing to the music, it is often used with 'upbeat songs' for a feel good effect. Often, the artist or band are the dancers in the music video.  An example of a music video that has used the dance genre is Love On Top' by Beyonce; please see below:

 

 

 

Conceptual:

Conceptual music videos are based around a single idea or concept and are usually unusual and obscure, even surreal for the audience. Conceptual videos are often quirky.  An example of a music video that has used the conceptual genre is 'Needing/Getting' by OK Go; please see below:

Special Effects:

Special Effect videos are often disjointed, they allow for a slightly surreal feel to the video. An example of a music video that has used the special effects genre is 'Safe and Sound' by Capital Cities; please see below:

 

Animation:

 

Animated music videos can range from the images being hand drawn, created by computer graphic ot moulded out of material such as plasticine. This style of music video is very creative and visually entertaining to watch. An example of a music video that has used the animation genre is 'One More Time' by Daft Punk ; please see below: