Audience Research - A Liar's Autobiography

I looked into audience research to see how other markets have promoted their media products and to get information about how best to promote my production. I looked on the BFI website to research case studies that they had produced on the ways that they promoted texts.
One case study that I found was based on "A Liar's Autobiography", an animated, factually incorrect biography of Graham Arthur Chapman, one of the founding members of the comedy group Monty Python. From the research I learnt of different ways they promoted their product and therefore got useful information about how I could promote my own media product. Here are my main finding from the research:

Marketing Approach:

• The marketing strategy was straight away decided to be based upon the Monthy Python popularity and legacy
• They wanted to appeal to younger audiences; those generations who may have heard of Monthy Python from their parents
• They didn't want the animated film to move too far away from the Monthy Python fans, they wanted to attract a new audience as well as keeping the loyal fans interested to appeal to big sector of the public.

Target Audience:

• They created two target audience; the 'core' audience and the 'broad' audience

Core:

• 35+ years, male  - loyal  fans and those who grew up watching the series
• 20+ years, male and female - animated enthusiasts and professionals: both old enough to have grown up with the series and young enough to be enthusiastic about animation
• 25+ years male and female art house audiences

Broad:

• 30+ years principally males but females too - fans of British comedy
• 25+ years male and female, may not have been film fans but heard about them through publicity

Overall Distribution and Marketing Strategies:

• simultaneous theatrical and VOD release, closely followed by DVD and BD release
• Support from Adobe
• www.liarsautobiography.com Official website an interactive and innovative site; it received over 13k unique visitors in the UK.
• www.facebook.com/aliarsautobiographymovie Official Facebook Page: became the main ‘hub’
  for all on line activity and distribution of an array of content: including clips, links to YT videos e.t.c.

Conclusion:

• I need to decide what genre and style my music video is so when marketing the single I can aim it at the right audience.
• I then need to decide specifics of my audience (age, gender, social group e.t.c.) for both a broad audience and a core audience. By aiming my production at two audiences I can get as broad audience as possible.
• I then need to decide suitable ways to market my production - this will be connected to the target audience criteria (e.g. am I aiming it at the 'online generation'?

To read up on their audience research Even further visit and click on the top left link in the table ('A Liar's Autobiography) http://www.bfi.org.uk/film-industry/lottery-funding-distribution/insight-reports-case-studies-audience-research/new-ways-reaching-audiences-distribution