Ireland's State noted that the video, directed by Brendan Canty, echoes the wave of violence currently plaguing the lesbian, gay, bisexual and transgender community in Russia. The songs lyrics speak of the harsh reality of religious view on homosexuality in many places: "Every Sunday's getting more bleak / A fresh poison each week / 'We were born sick,' you heard them say it". Although these views are considered very outdated in many places these opinions are still practised in many places across the globe.
I like the video because it shows the harsh reality of many societies and opinions; it doesn't sugar coat the situation. The hard hitting impact of the video, gives the song a lot of power over the audience because it very quickly makes people realise the cruel truth about things that Homosexual populations have face in certain societies.
I also like the colour treatment of the music video; I think the black and white video takes away any distractions. The audience’s attention isn't drawn to any insignificant parts of the scenes. I think it signifies that the shooting of the video is not the important part of the video but the message it is trying to send. Also, the black and white colour treatment helps to prevent and other difference the characters may have being introduced to the audience, by all being very plain it almost takes away their individuality.
Things that I will be taking from this video and applying to my own production are:
· The use of colour treatment and the impact it has on the message of the story
· The hard hitting effect of the story
· The controversial manner of the video
I will use this video as the first influence into similar products that I will be looking into to.
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