Shooting Styles

At the weekend I saw the Sainsburys 2013 Christmas advert; 'Christmas in a Day' The advert, like the music videos I have been watching, had a big emotional impact on it's audience. The advert was directed by Oscar-winning Kevin Macdonald.He created a 45 minute festive film for Sainsbury's to be released on YouTube week comensing 18.11.13. Macdonald collected various christmas home videos from across the UK and collated them to create a short film - he also created a 3 minute teaser advert before the film was released.

The 3 minute teaser includes emotive footage; including, a man eating Christmas dinner alone and a dad coming home from Afgahnistan to surprise his children on Christmas day. This realtes to the theme I want for my music video becuase it has a hard hitting, realistic, emotional impact on the audience.
 

It wasn't just the theme and the impact of the advert that attracted me but also the style, I like that they were home videos included in the filming and clearly not set up situations; this gave it a much more realistic feel increasing the emotional impact.
Read more: http://www.adweek.com/news/advertising-branding/ad-day-sainsburys-christmas-day-will-bring-tears-your-eyes-153935